Image advertising that changes the experience of buying product is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Image advertising that changes the experience of buying and using a product is identified as (A) Ideal advertising (B) Transformation advertising (C) Experience advertising (D) Trade advertising Correct Ans: (B) Explanation: Transformation advertising (Option B) refers to advertising that changes the consumer’s experience of buying and using a product. Unlike traditional advertising, which focuses on […]

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