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brand awareness

Publishing or telecasting controversial advertisements is a

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans: (A) Explanation: Publishing or telecasting controversial advertisements is a PR tactic aimed at capturing public attention and sparking discussions. Brands and organizations use controversy to create buzz, making their message more memorable. Therefore, such […]

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ย Direct mail advertising is often referred to as

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct Ans: (C) Explanation: Junk mail refers to unsolicited promotional materials sent via direct mail. Businesses use it to advertise products, services, or special offers. Since it reaches a wide audience, marketers consider it a

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