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Biased

The Role of Communication in Community Empowerment

Leave a Comment / Development Communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): All forms of communication contribute for community empowerment. Reason (R): Communication methods should be innovative, imaginative and participatory for grassroots developments. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. […]

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When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive

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