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audience targeting

Magazines have well-defined formats to reach out to

Leave a Comment / July 2016 (II), Newspapers & Magazines, UGC-NET (Paper III) /

Magazines have well-defined formats to reach out to (A) conflicting interests (B) competing editors (C) TV news produces (D) select audiences Correct Ans: (D) Explanation:Magazines always aim to engage select audiences. They use well-defined formats to create consistency and appeal. This includes layout design, recurring sections, tone, and visuals. These choices help shape a unique […]

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An index that identifies the demand for a brand within a region

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative

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Advertising reflects the ideology of

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs

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