Audience research Archives

Doordarshan’s 1993 Study on Development-Oriented Programmes

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) / Nivisha Kapoor

An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development-oriented programmes do not have viewership because of (A) Lack of local specificity (B) Absence of entertainment (C) Language barrier (D) Lack of diversity in programmes Correct Ans: (A) Explanation: In 1993, the Audience Research Unit of Doordarshan conducted a study […]

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Intervening variable is also known as ______ variable.

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) / Nivisha Kapoor

Intervening variable is also known as ______ variable. (A) Dependent (B) Control (C) Systematic (D) Cumulative Correct Ans: (B) Explanation: An intervening variable plays a crucial role in research by affecting the relationship between an independent and a dependent variable. It is also known as a control variable because researchers monitor or account for its

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Challenges in Audience Research in New Media

Leave a Comment / June 2007 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) / Nivisha Kapoor

Read the passage below, and answer the questions that follow based on your understanding of the passage: Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the

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Audience research is one of the major traditions which is called?

Leave a Comment / Research Methodology, UGC-NET (Paper II) / Vikas Tiwari

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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Audience research

Doordarshan’s 1993 Study on Development-Oriented Programmes

Intervening variable is also known as ______ variable.

Challenges in Audience Research in New Media

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