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UGC-NET Course

Audience research

Doordarshan’s 1993 Study on Development-Oriented Programmes

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development-oriented programmes do not have viewership because of (A) Lack of local specificity (B) Absence of entertainment (C) Language barrier (D) Lack of diversity in programmes Correct Ans: (A) Explanation: In 1993, the Audience Research Unit of Doordarshan conducted a study […]

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 Intervening variable is also known as ______ variable.

Leave a Comment / MCQ (Question-Answer), Research Methodology, Sept 2013 (III), UGC-NET (Paper III) /

 Intervening variable is also known as ______ variable. (A) Dependent (B) Control (C) Systematic (D) Cumulative Correct Ans: (B) Explanation: An intervening variable plays a crucial role in research by affecting the relationship between an independent and a dependent variable. It is also known as a control variable because researchers monitor or account for its

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Challenges in Audience Research in New Media

Leave a Comment / June 2007 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

Read the passage below, and answer the questions that follow based on your understanding of the passage: Undoubtedly, the new media pose some interesting challenges to audience research in relation to both reception and use. First they facilitate the multiplication of personally – owned media (from mobile phones to the television set), thereby encouraging the

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