In the United Kingdom, audience research for television is conducted by: (A) ITCA (B) BARB (C) A G B Research (D) ABC Correct Ans: (B) In the United Kingdom, BARB (Broadcasters’ Audience Research Board) conducts research of audience for television. BARB collects data on television viewing habits, providing broadcasters and advertisers with valuable insights into audience demographics, preferences, and trends. Other options serve different purposes. ITCA relates to independent television companies, AGB Research is a market research company but not specific to television in the UK, and ABC (Audit Bureau of Circulations) audits print media rather than television. BARB remains the primary organization for measuring and analyzing television audiences in the UK.