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audience reception

 The dominant code conveys the society’s ______.

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which […]

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 Who says media do not influence audience in any meaningful manner.

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

 _________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force

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Scope of Communication Research Beyond Transmission Model

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)

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