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audience interpretation

Illustration explaining Wilbur Schramm’s Frames of Reference in communication showing shared experience between sender and receiver

Wilbur Schramm’s Field of Experience (Frame of Reference) in Communication: Theory, Model, Examples, and Media Relevance

Leave a Comment / June 2024, Theories and Models, Year-wise PYQ /

In the field of mass communication studies, theoretical models have gradually evolved from simple linear explanations to more complex understandings of human interaction. Early theories often portrayed audiences as passive recipients of media messages. One of the most prominent examples was the Bullet Theory, also known as the Hypodermic Needle Model, which suggested that media […]

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pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

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Different readings of audience derived from different sub-cultural 

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The different readings of the audience derived from different sub-cultural experiences are called:  Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,

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Generally, referential readings are

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Generally, referential readings are (A) Normal (B) Researched (C) Emotional (D) Prohibitive  Correct Ans: (C) Explanation: Referential readings primarily engage with emotions, influencing how audiences interpret messages. Unlike analytical or critical readings, these interpretations focus on personal experiences, memories, and feelings rather than objective analysis. People often connect with media content based on their emotions,

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