Tag: audience interpretation

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Breadcrumb Abstract Shape
Illustration explaining Wilbur Schramm’s Frames of Reference in communication showing shared experience between sender and receiver
June 2024

Wilbur Schramm’s Field of Experience (Frame of Reference) in Communication: Theory, Model, Examples, and Media Relevance

  • March 13, 2026
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In the field of mass communication studies, theoretical models have...

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July 2016 (II)

pleasure results from particular relationship between meanings and

  • April 16, 2025
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 In communication, pleasure results from a particular relationship between meanings...

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Different readings of audience derived from different sub-cultural 

  • April 9, 2025
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The different readings of the audience derived from different sub-cultural...

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Dec 2013 (II)

Generally, referential readings are

  • March 31, 2025
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Generally, referential readings are (A) Normal (B) Researched (C) Emotional...

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