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audience evaluation

The audience’s evaluation of alternative creative strategies is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience […]

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Four audience Dimensions evaluated specific PR Program are: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Four audience dimensions evaluated to determine effectiveness of a specific PR Program are:  (A) Coverage, target, influence and objectives (B) Influence, response, coverage and impact (C) Response, target, influence and message (D) Message, influence, impact and target Correct Ans: (B) Explanation:In public relations, evaluating a campaign’s success requires more than just looking at visibility. Instead,

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