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UGC-NET Course

audience behavior

Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes, […]

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Why Most Communication Research Appears Lopsided

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Assertion (A): Most communication research studies are considered as lopsided. Reason (R): The studies mainly focus on media exposure, but not on the internalisation of contents. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)

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Theatre is an example of:

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Theatre is an example of: Correct Ans: (D) Explanation:Theatre illustrates the concept of synopticism, where many individuals observe a few. This term contrasts with panopticism, which describes a system where a few observe the many, such as in prisons or surveillance settings. In a theatrical environment, a small group of actors performs for a large

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In digital mass communication, the audience is

Leave a Comment / June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In digital mass communication, the audience is Correct Ans: (C) Explanation: Digital mass communication has transformed the way audiences engage with content. Unlike traditional media, where audiences had limited interaction, digital platforms encourage active participation. People can now comment, share, and create content, making them participatory rather than passive. Moreover, social media, blogs, and online

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The correct sequence in the communication process is

Leave a Comment / Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence:

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A psychographic characteristic of film audience is

Leave a Comment / Dec 2013 (II), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper II) /

A psychographic characteristic of film audience is (A) Income (B) Age (C) Gender (D) Need for status Correct Ans: (D) Explanation: Audience analysis goes beyond basic demographics like age, gender, and income. It also considers psychographic factors, which focus on lifestyles, values, interests, and motivations. One significant psychographic characteristic is the need for status. The

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A distinction in administrative and critical communication research

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

 A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power

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Section A and B refer to the categories of profiling of

Leave a Comment / June 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

 Section A and B refer to the categories of profiling of (A) Television content  (B) Audience   (C) Program rating  (D) Newspaper ratings  Correct Ans: (B) Explanation: Section A and B primarily refer to categories used in the profiling of audiences. These classifications help researchers and media professionals better understand audience demographics and preferences. By organizing

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