Assertion

Understanding the Role of Communication Service in Public Relations

Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication of information about the company and its activities to all publics of interest to the company. The communications may be given by any appropriate media. Reason (R):  It is broader than mere issuance of press releases as […]

Understanding the Role of Communication Service in Public Relations Read More ยป

The Power of Word of Mouth and Emotions

Assertion (A): Word of mouth can spread like a wild fire. If the subject and content are right, it can burst into spontaneous combustion as an entire forest may suddenly be over run by a conflagration. Through word of mouth, rumour and innuendo may spread with extreme speed and spontaneity if the subject is close

The Power of Word of Mouth and Emotions Read More ยป

Understanding the Role of the Corporation Annual Report

Assertion (A): While the corporation annual report is now regarded as the keystone of the investor relations programme; it is also being accepted as one of the important documents of a well-rounded public relations plan. Reason (R): Before deciding on a variety of the content or the style and character of the format, it is

Understanding the Role of the Corporation Annual Report Read More ยป

The Influence of Star Value in Indian Cinema

Assertion (A): Indian cinema survives on star value. Reason (R): It is rooted in Indian history and culture. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true

The Influence of Star Value in Indian Cinema Read More ยป

Mass Media Publicize Events with Negative Consequences

Assertion (A): Mass media publicise events with more negative consequences. Reason (R): The audience is composed of very ordinary people who want only negative information. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false (D)

Mass Media Publicize Events with Negative Consequences Read More ยป

Semiology Microscopic Approach to Text Analysis

Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)

Semiology Microscopic Approach to Text Analysis Read More ยป

Scroll to Top