Assertion Archives - Page 15 of 23

Viewer Fatigue and the Evolution of News Programming

Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7

Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives.

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The

Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in

Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R):

Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV

Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given

Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A)