Advertising Standards Council of India (ASCI): Structure, Functions, Code, and Role in Advertising Regulation
Advertising is one of the most influential forms of communication, shaping consumer behavior, brand perception, and market competition. However, when advertisements become misleading or unethical, they can harm consumers and disrupt fair competition. Therefore, the advertising industry established the Advertising Standards Council of India (ASCI) as a self-regulatory body to ensure that advertising in India […]



