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algorithms

The process of controlling the flow of information is: 

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The process of controlling the flow of information is:  (A) Media event (B) Media strategy (C) Frequenting  (D) Gatekeeping Correct Ans: (D) Explanation: Gatekeeping is the process by which individuals or organizations control the flow of information. It involves decisions made at various levels of communication, often by media professionals, who decide which information is […]

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A computerised media optimisation programme is called: 

Leave a Comment / Advertising and Marketing Communication, June 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A computerised media optimisation programme is called:  (A) meteor (B) media plan (C) efficiency strategy (D) operational research Correct Ans: (D) Explanation:Experts call computerized media optimization program operational research. This program helps advertisers and marketers improve the efficiency of their media plans. It uses advanced algorithms and data analysis to identify the best combination of

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