Read the following passage and answer questions The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on […]
The Subtle Power of Agenda-Setting in Television Read More »
Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
Identify the correct combination of Mass communication theories Read More »
Match List I (Communication model) with List II (Author): List I (Communication model) List II (Author) (a) Sociological view of communication (i) Mc Combs and Shaw (b) Spiral of Silence (ii) De Fleur (c) Agenda Setting (iii) Riley and Riley (d) Dependency (iv) Galthung and Ruge (e) Selective gate-keeping (v) Noelle-Neumann Codes: (a) (b)
Key Communication Models and Their Theorists Read More »
1. Which theory argues that media does not have a direct impact on audiences but instead reinforces pre-existing beliefs and opinions? a) Limited Effects Theory b) Uses and Gratifications Theory c) Cultivation Theory d) Hypodermic Needle Theory Correct Answer: a) Limited Effects Theory Explanation: Limited Effects Theory posits that media has a minimal effect on
Day 42- Daily Mass Communication Quiz (DMCQ) Read More »
