The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label head (D) Jim dash Correct Ans: (A) Explanation: Linage refers to the total number of agate lines used for advertising in newspapers or magazines within a specific period. Advertisers and publishers measure linage to determine ad space, pricing, and campaign reach. Therefore, it plays a crucial role in print media advertising. Moreover, newspapers and magazines charge advertisers based on linage rates, which depend on factors like publication size, readership, and ad placement. Consequently, businesses carefully plan their ad content to maximize impact within their budget. In addition, linage helps media houses assess advertising trends. By analyzing the total number of lines sold, publishers can gauge industry demand and adjust their advertising strategies. As a result, they optimize revenue while offering effective ad placements to brands. Furthermore, linage remains a standard measurement in classified ads, display ads, and editorial promotions. Since print advertising operates on space-based pricing, advertisers focus on crafting concise and visually appealing ads to engage readers efficiently. Therefore, understanding linage helps businesses make informed advertising decisions. To conclude, linage is a key metric in print advertising, influencing pricing, space allocation, and media strategies. Advertisers and publishers use it to measure ad volume and effectiveness. Therefore, mastering linage ensures better planning and cost management in print media campaigns.