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Impact of New Media on Objective Journalism

Leave a Comment / MCQ (Question-Answer), New Media, Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): The new media domination over the youth has made the objective representation of events a clear possibility. Reason (R): the news values of the traditional reporting practice have started shifting towards advocacy as the web world is a playground for individuals. Codes: (A) Both (A) and (R) are true. (B) Both (A) and […]

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The Westley and McLean Model of communication identifies _____

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The environmental (C) The gatekeeper (D) The behavioural Correct Ans: (D) Explanation: The Westley and McLean Model of communication emphasizes the behavioral role of the receiver. Unlike earlier models, which focused primarily on message transmission, this model recognizes

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