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advertising techniques

A rational message with a strong argument calling for action is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft sell (D) clear sell Correct Ans: (B) Explanation: In advertising, a hard sell refers to a rational, forceful message designed to prompt immediate consumer action. This approach doesn’t waste time with emotional appeal or […]

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Placing two versions of an advertisement in the same issue is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or

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