surrogate advertising concept showing brand extension and indirect promotion

Surrogate Advertising: Meaning, Types, Legal Issues, and Ethical Concerns

In todayโ€™s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital platforms. This intense competition has encouraged brands to adopt innovative promotional strategies. However, when direct advertising of certain products is legally restricted, companies often turn to indirect methods. One such method is surrogate advertising. Surrogate advertising has […]

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