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A specific communication task to be accomplished is termed

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A specific communication task to be accomplished with a specific target audience during a specific period of time is termed (A) Advertising campaign (B) Advertising objective (C) Advertising criterion (D) Advertising evaluation  Correct Ans: (B) Explanation: Advertising objectives help businesses set clear communication goals. These objectives define what a company wants to achieve with its […]

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What are GRP’s? 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

What are GRP’s?  (A) Group rating points  (B) General rating points  (C) Gross rating points  (D) Generated rating points Correct Ans: (C)  Explanation: Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. GRPs indicate the total exposure an ad receives across a target audience by combining both reach and frequency. Reach shows the

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 The television gross rating points are determined by the formula of:

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Television, UGC-NET (Paper II) /

 The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x Frequency (C) Cover x Frequency (D) Frequency x cost Correct Ans: (C) Explanation: Television Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. The formula to calculate GRPs is Cover x Frequency. By multiplying Cover

 The television gross rating points are determined by the formula of: Read More »

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