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Placing two versions of advertisements in same issue of newspaper

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The test that involves placing two versions of an advertisements in the same issue of newspaper is called:  (A) Split-run test (B) Gall-up-Robinson impact test (C) Daniel-starch test (D) Perlson-Influence test Correct Ans: (A) Explanation:The split-run test is a method advertisers use to evaluate the effectiveness of different versions of an advertisement. In this test, […]

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Responses of readers to a published advertisement result in

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,

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