Placing two versions of an advertisement in the same issue is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or […]

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