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activism

Understanding Heath’s Cyclical Model of Activism in PR

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR:  (A) Strain, Mobilisation, Confrontation, Negotiation, Resolution. (B) Mobilisation, Confrontation, Negotiation, Resolution, Strain. (C) Resolution, Confrontation, Mobilisation, Negotiation, Strain. (D) Confrontation, Strain, Mobilisation, Negotiation, Resolution. Correct Ans: (A) Explanation:Heath’s cyclical model of activism explains how conflicts between organizations and […]

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Communication has a _____ value.

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Communication has a _____ value. (A) positive (B) Negative (C) neutral (D) Power Correct Ans: (D) Explanation: Communication is a fundamental process that influences every aspect of life. It serves as a tool for expressing thoughts, emotions, and ideas. More importantly, communication holds power as it shapes perceptions, builds relationships, and drives change. The power

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