“Resource Mobilization theory has been considered as a good starting point for the interpretation of utility and Impact of social media technologies in social movements”. This statement is related to which of the following?

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Dr. Pragya Gupta

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Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. “Resource Mobilization theory has been considered as a good starting point for the interpretation of utility and Impact of social media technologies in social movements”. This statement is related to which of the following? (December 2022, UGC NET)

1. Boodly, Limproos and Oliver

2. Wireman and Forst

3. Eltantvi and Veest

4. Fuug, Gilman and Shakabtur

Correct Ans: (3)

Explanation: Resource Mobilization Theory emphasizes the importance of resources like money, labor, and organizational skills in the success of social movements. Eltantvi and Veest applied this theory to analyze the impact of social media on mobilizing these resources. Social media platforms facilitate the organization, communication, and coordination of social movements by providing tools for resource allocation, fundraising, and advocacy, significantly enhancing their reach and effectiveness.

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