Which is the correct order of the following newspaper houses in India in terms of circulation and revenue?
(A) Dainik Bhaskar, The Hindustan Times, Jagran, The Times of India
(B) The Times of India, Jagran, The Hindustan Times, Dainik Bhaskar
(C) The Hindustan Times, The Times of India, Dainik Bhaskar, Jagran
(D) Jagran, Dainik Bhaskar, The Hindustan Times, The Times of India
Correct Ans: (B)
Explanation:
India’s newspaper industry has experienced significant growth over the years. To determine the leading newspaper houses, we must analyze both circulation numbers and revenue generation. By doing so, we gain a clearer understanding of their influence in the print media sector.
First, The Times of India secures the top spot. As India’s most widely read English daily, it generates high revenue from advertisements and subscriptions. Additionally, its diverse content appeals to both urban and semi-urban readers.
Next, Jagran follows closely behind. This Hindi newspaper dominates the northern and central regions, reaching millions of daily readers. Moreover, its extensive distribution network ensures strong financial performance.
Following Jagran, The Hindustan Times ranks third. While it enjoys a large readership, particularly in metropolitan cities, its circulation remains slightly lower than the top two. However, its credibility and brand reputation contribute to substantial advertising revenue.
Lastly, Dainik Bhaskar takes the fourth position. Despite being one of the leading Hindi newspapers, it trails behind in overall revenue. Nevertheless, it maintains a strong presence in states like Madhya Pradesh, Rajasthan, and Chhattisgarh.
Thus, the correct order in terms of circulation and revenue is:
The Times of India → Jagran → The Hindustan Times → Dainik Bhaskar.
This ranking highlights the competitive nature of India’s print media industry, where regional and national newspapers strive to maintain dominance.
