Narrowing communication gap between high and low segments of socio-economic status through redundancy in communication messages is called:
- the entropy net
- the communication loop
- the ceiling effect
- the macro strategy
Correct Ans: (C)
Explanation:
The ceiling effect refers to a communication strategy that deliberately uses redundancy to make messages clearer and more accessible, especially for people from lower socio-economic backgrounds. Instead of assuming one message delivery will reach everyone equally, communicators repeat key points or simplify language to ensure broader understanding.
This approach becomes especially important in development communication, where media campaigns often aim to educate or inform large and diverse audiences. People from higher socio-economic tiers usually interpret messages more quickly due to higher literacy levels and greater media exposure. However, those in lower tiers may struggle unless messages are reinforced or simplified.
To address this, communicators add layers of clarification—such as using visual aids, repetition, or multiple platforms. This repetition helps reduce misunderstanding and boosts retention among less-privileged audiences. Although upper-tier audiences might reach a limit in terms of added benefit, the lower-tier groups continue to gain from this structure. Hence, it creates a leveling effect in understanding across socio-economic divisions.
Moreover, this method promotes inclusivity without diluting the core message. By designing communication that recognizes diversity in access and comprehension, media professionals build stronger, more effective campaigns. Therefore, the ceiling effect becomes a vital tool in ensuring equitable communication.
