Identify the correct sequence of Mc Quail’s five basic functions of media.
(A) Information, Correlation, Continuity, Entertainment, Mobilization.
(B) Correlation, Continuity, Entertainment, Mobilization, Information.
(C) Continuity, Mobilization, Entertainment, Correlation, Information.
(D) Entertainment, Correlation, Mobilization, Continuity, Information.
Correct Ans: (A)
Explanation
Denis McQuail, a renowned media theorist, outlined five fundamental functions of media that define its role in society. These functions serve as a framework to understand how media operates in different contexts.
First, Information is the primary function, where media provides news, knowledge, and updates about events happening worldwide. Next comes Correlation, which helps the audience interpret information, offering analysis, opinions, and context to understand social issues. Following this, Continuity plays a crucial role in reinforcing cultural norms, values, and traditions, ensuring societal stability. Then, Entertainment becomes significant, as media serves as a source of amusement, relaxation, and escapism through movies, music, and shows. Finally, Mobilization acts as a driving force in encouraging social change, political participation, and collective action, influencing public opinion and behavior.
Thus, the correct sequence is Information, Correlation, Continuity, Entertainment, and Mobilization, making option (A) the right answer. This framework remains essential for studying mass media’s impact on individuals and societies.
