Match Concepts with Theories in Media and Communication

Match List – I with List – II: 

List – I (Concept)List – II (Theory)
(a) Redundancy1. Philosophy of Ethics
(b) Binary digits2. Normative theory
(c) Authoritarianism3. Information theory
(d) Objectivism4. Computer language
Codes:(a)(b)(c)(d)
(A)1324
(B)2431
(C)3214
(D)3421

Correct Ans: (D)

This matching question tests the understanding of key concepts and their theoretical associations in media and communication studies. To begin with, let’s explore the concept of redundancy. It appears in Information Theory. Redundancy refers to the repetition or predictability in messages that ensures clarity, even in the presence of noise. Therefore, we match (a) Redundancy → 3. Information theory.

Next, consider binary digits. These are the foundation of computer language, used in digital systems and media technologies. A binary digit or “bit” is either 0 or 1. Hence, (b) Binary digits → 4. Computer language is the correct match.

Now, let’s look at authoritarianism. This concept is closely tied to Authoritarian Theory, which is one of the Four Theories of the Press. It advocates strict media control by the government, limiting press freedom. So, we match (c) Authoritarianism → 2. Normative theory.

Lastly, objectivism relates to Philosophy of Ethics. It stresses the idea that reality exists independently of consciousness and promotes rational self-interest. In media, it supports factual and unbiased reporting. Thus, (d) Objectivism → 1. Philosophy of Ethics.

In conclusion, the correct matches are:
(a) 3, (b) 4, (c) 2, (d) 1, which corresponds to Option (D).

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