Manuel castells used the term
(A) Creative society
(B) Pre-modern society
(C) Industrial society
(D) Network society
Correct Ans: (D)
Explanation:
Manuel Castells, a renowned sociologist, coined the term “network society” to describe a society where digital communication and information networks shape social, economic, and political life. He introduced this concept in his book The Rise of the Network Society (1996).
In a network society, information flows through digital platforms, influencing decision-making and social interactions. The rise of the internet, mobile technology, and social media has made connectivity a key factor in shaping modern life. Unlike industrial societies that focused on manufacturing, network societies depend on knowledge, technology, and real-time communication.
For example, social media platforms connect individuals, businesses, and governments across the globe. Companies rely on digital networks for marketing, collaboration, and innovation. Similarly, political movements gain momentum through online campaigns, demonstrating the power of digital networks in shaping public opinion.
Now, looking at the other options, they do not align with Castellsโ concept. Creative society refers to an innovation-driven culture but does not focus on networks. Pre-modern society existed before industrialization and lacked digital structures. Industrial society, on the other hand, centered around mass production rather than digital connectivity.
In conclusion, Castellsโ network society explains how communication technologies have transformed human interactions. His theory remains highly relevant in analyzing globalization, media influence, and the role of digital networks in everyday life.
