Match the List – I with List – II:
| List I | List II |
| (a) DAVP | (i) International news flow |
| (b) ABC | (ii) Association |
| (c) INS | (iii) Certification |
| (d) NWICO | (iv) Publicity |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (ii) | (iii) | (iv) | (i) |
| (B) | (i) | (ii) | (iii) | (iv) |
| (C) | (iv) | (iii) | (ii) | (i) |
| (D) | (iii) | (iv) | (i) | (ii) |
Correct Ans: (C)
Explanation:
Media organizations play essential roles in regulating, promoting, and ensuring credibility in journalism. Each entity in the given list has a distinct function that contributes to the media landscape.
To begin with, DAVP (Directorate of Advertising and Visual Publicity) handles publicity for government campaigns. It disseminates advertisements and public messages through various media channels. Because of its efforts, government policies reach the masses effectively.
Next, ABC (Audit Bureau of Circulations) is responsible for certification of newspaper and magazine circulation figures. Media houses use these figures to determine advertising rates. Due to this certification, advertisers get reliable data on readership numbers.
Moving forward, INS (Indian Newspaper Society) functions as an association representing publishers. It works to protect the interests of the print media industry. Because of its role, newspapers and magazines receive legal and financial support when needed.
Lastly, NWICO (New World Information and Communication Order) focuses on international news flow. It aims to reduce media disparity between developed and developing nations. Because of this initiative, many countries push for a balanced global communication system.
In conclusion, these organizations significantly impact media operations. Their roles ensure transparency, accountability, and fair distribution of information in both national and global contexts.
