Match List – I (concepts) with List – II (explanations). 

List I (Concepts)	List II (Explanations)
(a) News	(i) Attracts the reader
(b) Headline	(ii) Literature in Hurry
(c) Journalism	(iii) Special write-up
(d) Feature	(iv) Unusual and Unique

Codes:	(a)	(b)	(c)	(d)
(A)	(i)	(iv)	(ii)	(iii)
(B)	(ii)	(iii)	(iv)	(i)
(C)	(iv)	(i)	(ii)	(iii)
(D)	(iii)	(ii)	(i)	(iv)

Correct Ans: (C)

Explanation:

Journalism consists of various elements that define how information is presented and consumed. Each concept plays a crucial role in shaping news content.

First, news focuses on unusual and unique events. It informs people about significant, unexpected, or impactful happenings. Since readers seek fresh and relevant information, news must cover stories that stand out.

Meanwhile, the headline attracts the reader’s attention. It summarizes the news in a few words, creating curiosity and encouraging people to read further. A strong headline ensures engagement by making the story appealing at first glance.

On the other hand, journalism is often called “literature in a hurry” because journalists must report stories quickly while maintaining accuracy. Unlike traditional literature, journalism focuses on facts, timeliness, and public interest. Since the media industry operates at a fast pace, journalists must balance speed and credibility.

Lastly, a feature is a special write-up that provides in-depth analysis, storytelling, and human interest elements. Unlike regular news, features focus on emotions, background details, and creative writing. Since they offer deeper insights, they help readers understand complex topics better.

Each of these concepts plays a distinct role in journalism. While news delivers facts, features provide analysis. Headlines ensure engagement, while journalism as a whole serves the public’s need for information. Understanding these elements helps media professionals create compelling and informative content.