Match the following books and authors. 

List I- Books	List II- Authors
(a) Development of Underdevelopment	(i) Daniel Belt
(b) Communication Networks	(ii) Manuel Castells
(c) Post-Industrial Society	(iii) E.M. Rogers and D. L. Kincaid
(d) The Rise of the Network Society	(iv) Andre Gunder Frank

Codes:	(a)	(b)	(c)	(d)
(A)	(ii)	(i)	(iv)	(iii)
(B)	(iii)	(iv)	(ii)	(i)
(C)	(iv)	(iii)	(i)	(ii)
(D)	(i)	(ii)	(iii)	(iv)

Correct Ans: (C)

Explanation:

Understanding key books and their authors is crucial in media and development studies. These works have significantly shaped research in communication networks, development, and societal transformation. Moreover, they continue to influence academic discussions worldwide.

1. “Development of Underdevelopment” – Andre Gunder Frank
   Frank introduced the dependency theory, which explains why some nations remain poor. He argued that underdevelopment is not a natural state but rather a result of historical exploitation by wealthy countries. As a result, his book remains a foundational work in development communication.
2. “Communication Networks” – E.M. Rogers and D.L. Kincaid
   Rogers and Kincaid focused on how communication flows within social networks. They emphasized that ideas spread through interpersonal interactions rather than only through mass media. Therefore, their work has played a major role in shaping diffusion of innovations theory.
3. “Post-Industrial Society” – Daniel Bell
   Bell coined the term “post-industrial society” to describe the shift from manufacturing to knowledge-based economies. Furthermore, he highlighted how information, technology, and services are now more important than industrial production.
4. “The Rise of the Network Society” – Manuel Castells
   Castells analyzed how digital technology and globalization reshape social structures. In addition, he introduced the “network society” concept, emphasizing how information flows shape economies and cultures worldwide.

Overall, these books provide valuable insights into modern communication, economic shifts, and technological advancements. Consequently, they remain essential for researchers and scholars in the field of media studies..