Inserting a TV program between two popular TV program to boost its ratings is known as
- Twist
- Blend
- Link
- Hammocking
Correct Ans: (D)
Explanation:
Hammocking refers to placing a television program between two highly popular shows. Networks use this technique to boost the weaker show’s ratings. It’s a smart strategy that draws in viewers who tune in early or stick around after the hit programs.
TV audiences often stay on the same channel if the content keeps their interest. So, when a lesser-known or new program sits between two popular ones, it gets more exposure. This increased visibility gives the weaker show a better chance to gain loyal viewers.
Broadcasters have used hammocking for decades. They understand that time slots matter. When shows air during prime time, the competition is fierce. So, instead of letting a weaker program struggle on its own, they place it between proven hits. This trick works because audience behavior tends to follow patterns.
Moreover, hammocking helps networks test new content. It gives new series a platform without too much risk. If the audience responds well, networks may give the show a regular spot. If not, they can quietly remove it without much loss.
This tactic also builds smoother transitions during a TV lineup. It creates a steady viewing flow, which keeps audiences engaged. At the same time, it boosts advertising value for all three shows.
In short, hammocking increases the chances of success for less popular programs. It uses the popularity of strong shows to lift weaker ones. That makes it a valuable tool in broadcast programming.
