In which city All India Radio launched an infotainment channel known as FM-II on September 01, 2001?
(A) Kolkata
(B) Hyderabad
(C) Bhubaneswar
(D) Pune
Correct Ans: (A)
Explanation:
All India Radio (AIR) launched FM-II, an infotainment channel, in Kolkata on September 1, 2001. Since FM radio gained popularity for its diverse content, AIR aimed to expand its reach by introducing a dedicated infotainment channel. This initiative enhanced audience engagement through music, news, and talk shows.
FM-II became an important part of India’s evolving radio landscape. Since private FM channels started emerging, AIR introduced FM-II to maintain its audience base and compete in the dynamic media market. The channel offered a mix of entertainment, public service programs, and news updates, ensuring a balance between information and engagement.
Now, let’s examine the incorrect options. Although Hyderabad, Bhubaneswar, and Pune have strong broadcasting networks, they did not host AIR’s first FM-II launch. Since Kolkata has historical significance in Indian media, AIR chose it as the first city for the launch.
In conclusion, All India Radio launched FM-II in Kolkata on September 1, 2001, to expand its infotainment reach. Since this initiative blended information with entertainment, it strengthened AIR’s position in the Indian radio industry.
