In analog mass communication, contents are linear and
(A) Dynamic
(B) Static
(C) Exploratory
(D) Sensational
Correct Ans: (B)
Explanation:
Analog mass communication follows a structured and predictable format. Unlike digital media, which allows interaction and customization, analog media presents content in a fixed, unchanging sequence. For instance, television and radio broadcasts follow a set schedule, and newspapers print information that remains the same once published. Because of this structure, content delivery in analog mass communication is static rather than dynamic.
Furthermore, this static nature ensures that audiences receive the same message regardless of when or where they access it. A radio program, for example, follows a specific script, and a television broadcast adheres to a pre-recorded format. Consequently, there is little to no room for real-time modifications or personalization. This characteristic also makes analog media highly reliable, as it guarantees consistency in content dissemination.
Additionally, the linear nature of analog mass communication means that information flows in a single direction—from the sender to the receiver. The audience consumes the content passively, without the ability to alter or interact with it. While this may limit engagement, it also ensures clarity and coherence in messaging.
Overall, analog mass communication plays a crucial role in traditional media. Despite its static and linear characteristics, it continues to provide structured and dependable information to the masses. Even with the rise of digital media, its significance in shaping communication history remains undeniable.
