Assertion (A): Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses.
Reason (R): Corporate Communications being an integral part of globalization helped in this transformation.
- Both (A) and (R) are true.
- Both (A) and (R) are true, but (R) is not correct explanation of (A).
- (A) is true, but (R) is false.
- (A) is false, but (R) is true.
Correct Ans: (A)
Explanation:
Globalization has dramatically changed the structure of Indian businesses. Earlier, most companies operated as small, family-owned units. They focused on local markets and followed traditional methods. However, with global competition and foreign investments entering India, these businesses had to adapt. They needed to grow, become more organized, and expand operations.
As a result, many family-run businesses evolved into large corporate houses. They adopted modern management systems, rebranded themselves, and aimed for global reach. Globalization pushed them to become more efficient, professional, and competitive.
So, the assertion is true. Indian businesses did shift from small units to large corporate entities because of globalization.
Now, let’s explore the reason. Corporate communication played a big role in this transformation. It helped companies build strong internal cultures and manage public perception. It also improved how businesses presented themselves to stakeholders, customers, and investors. With better communication strategies, companies became more credible and attractive in global markets.
Thus, the reason is also true. Without strong communication, Indian companies could not have made this smooth shift into the corporate world. It helped them tell their story, manage their image, and connect with new markets.
In conclusion, both the assertion and the reason are correct. Globalization brought the push, and corporate communication provided the tools. Together, they reshaped the landscape of Indian business.
