Home / Year-wise PYQ / June 2005 (II) / How are line length and column widths measured in letterpress?

How are line length and column widths measured in letterpress?

UGC-NET-Preparation_Mass-Communication-1-1536x864

In letterpress printing, line length and column widths are measured in terms of: 

(A) Inches

(B) Ems

(C) Centimeters

(D) Characters

Correct Ans: (B)

Explanation:-

In letterpress printing, printers measure line length and column widths using Ems. This unit, based on the width of the letter “M” in a particular typeface, ensures precision in layout and text alignment. By using Ems, printers maintain consistency and readability in printed materials.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

Leave a Comment

Your email address will not be published. Required fields are marked *

About JMC Study Hub

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email : support@jmcstudyhub.com

Latest Post
Interview

Subscribe to Our Newsletter

Quick Revision
FOLLOW US ON FACEBOOK
Scroll to Top