Q. Good Advertisement is expected to build relationship with whom? (December 2022, UGC NET)

(A) The Buver

(B) The Brand

(C) The Advertiser

(D) The Loyal Customer

(E) The Retailor

Choose the correct answer from the options given below:

1. A, E and B only

2. A, B and D only

3. A, D and C only

4. B, E and D only

Correct Ans: (2)

Explanation: Effective advertising aims to build and nurture relationships with various stakeholders, including the buyer, the brand, and loyal customers. Establishing a connection with buyers involves creating compelling messages that resonate with their needs and desires, ultimately influencing their purchasing decisions. Building a strong relationship with the brand helps reinforce brand identity and loyalty, making the brand memorable and trusted in the minds of consumers. Engaging loyal customers is crucial for sustaining long-term success, as they are more likely to make repeat purchases and advocate for the brand through word-of-mouth. By focusing on these relationships, advertisers can create a robust network of brand advocates and maintain a competitive edge in the market.