Match the following:
| List I (Concept) | List II (Description) |
| (a) Practicus | (i) Documented limited effects |
| (b) Academicus | (ii) Persuasive, moderate |
| (c) Empiricus | (iii) Mass society theorists |
| (d) Dominant paradigm | (iv) Media industry advocacy |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (i) | (ii) | (iii) | (iv) |
| (B) | (ii) | (iii) | (iv) | (i) |
| (C) | (iii) | (iv) | (i) | (ii) |
| (D) | (iv) | (iii) | (ii) | (i) |
Correct Ans: (B)
Explanation:
Each concept listed represents a significant aspect of communication and media studies, which contributes to a better understanding of their theoretical frameworks. Let’s examine their individual roles and how they interconnect.
- Practicus represents persuasive and moderate communication approaches. Practitioners often employ it to effectively sway public opinion or convey ideas in a balanced manner. Furthermore, it ensures a measured strategy in engaging with audiences.
- Academicus aligns with mass society theorists, who explore the influence of media on society. This concept focuses on the academic critique of media’s role in shaping societal behavior. Additionally, it emphasizes research-based insights into mass communication.
- Empiricus documents limited effects, focusing on empirical evidence to demonstrate the minimal direct impact of media on audiences. Researchers have consistently supported this concept with data-driven studies. As a result, it challenges earlier assumptions of media’s overwhelming power.
- Dominant Paradigm advocates for the media industry and its practices. It highlights mainstream communication models that dominate the field. Moreover, it underscores the influence of prevailing trends and institutional priorities in shaping media content.
By understanding these concepts, one can gain deeper insights into the interplay of media theories and real-world applications. Consequently, they provide a foundation for critically evaluating communication strategies and their outcomes.
