Ear panels are
(A) Panel of experts from Journalism
(B) Panel of experts from Beautician course
(C) Advertisements on two sides of the Masthead of a newspaper
(D) Panel of experts from Ear, Nose and Throat (ENT) Department
Correct Ans: (C)
Explanation:
Newspapers place ear panels on either side of the masthead to provide small but effective spaces for advertisements. Advertisers strategically select this location because it immediately captures readers’ attention. The term “ear panels” is used since these sections visually resemble ears on the masthead.
These panels feature concise advertisements, which businesses or organizations use to promote products, services, or announcements. They primarily serve two purposes. Firstly, they generate revenue for newspapers by offering prime advertising space. Secondly, they enhance the page’s visual appeal without disrupting the main news content.
Advertisers often fill these spaces with details about discounts, product launches, or event promotions. Newspapers sometimes utilize them to promote their own supplements, upcoming editions, or subscriptions. This dual-use ensures that ear panels remain functional and aesthetically pleasing.
In addition to functionality, ear panels provide businesses with a cost-effective way to connect with the newspaper’s audience. The placement of these panels ensures their visibility, making them highly desirable in print media advertising.
In summary, newspapers utilize ear panels as a strategic design element and a revenue source. These panels provide value to advertisers while contributing to the newspaper’s overall design and functionality. Through their purposeful placement, ear panels remain significant in the world of print media advertising.
