E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of
(A) Developmental symbolism
(B) Technocracy
(C) cosmopoliteness
(D) Social interactionism
Correct Ans: (C)
Explanation:
E.M. Rogers introduced the concept of cosmopoliteness in his diffusion of innovation theory. He emphasized that individuals with a broad perspective and global outlook are more likely to adopt new ideas and technologies. Cosmopolite individuals actively seek knowledge beyond their local environment. Consequently, they remain open to innovation and change.
First, Rogers explained that cosmopoliteness refers to a person’s engagement with the outside world. Unlike individuals who focus solely on their immediate surroundings, cosmopolites interact with diverse people, cultures, and media. As a result, they gain access to a variety of viewpoints.
Moreover, he highlighted that cosmopoliteness plays a crucial role in the diffusion process. People who are more connected to external influences often serve as early adopters of innovations. Their willingness to embrace new ideas accelerates societal progress.
Additionally, he noted that mass media significantly enhance cosmopoliteness. Exposure to international news, technological advancements, and scientific discoveries broadens perspectives. Consequently, people become more receptive to modernization.
Furthermore, cosmopolite individuals frequently engage in social networks beyond their immediate community. These interactions provide firsthand insights into emerging trends. Consequently, they contribute to spreading innovations within their circles.
In conclusion, Rogers stressed that cosmopoliteness influences how individuals perceive and adopt innovations. The more connected people are to external sources, the more likely they are to accept and promote new ideas. Thus, cosmopoliteness remains a key factor in understanding the diffusion of innovation.
