Journalism and Mass Communication Objective Questions (DMCQ)
1. …………..language will stop one from understanding the communication.
- Relevant
- Ambiguous
- Jargon
- Irrelevant
Correct Answer: (B) Ambiguous
Explanation: Ambiguous language, which is unclear or open to multiple interpretations, hinders effective communication by causing confusion and misunderstandings. When the message is not precise, the receiver may struggle to grasp the intended meaning, leading to a breakdown in communication.
2. Which of the following statements is incorrect regarding the communication process?
- It is balanced
- It is complex
- It is never manageable
- None of these
Correct Answer: (D) None of these
Explanation: All the provided statements are true regarding the communication process. Communication is balanced, involving a two-way exchange; it is complex, due to the various elements and factors influencing it; and it is never entirely manageable, as it can be affected by numerous unpredictable variables.
3. In the ‘AIDA’ model, I refer to
- Interest
- Influence
- Insurance
- Intelligence
Correct Answer: (A) Interest
Explanation: In the AIDA model, which stands for Attention, Interest, Desire, and Action, “I” refers to generating Interest in the audience. After capturing attention, it is crucial to engage the audience’s interest to keep them involved and motivate them towards the next steps of desire and action.
4. The true intention of media is to make society
- Socially conscious
- Aware
- Educated
- All of these
Correct Answer: (A) Socially conscious
Explanation: The true intention of media is to foster social consciousness by highlighting important societal issues, promoting discussions, and encouraging public awareness. By focusing on social consciousness, the media aims to make individuals more aware of their roles and responsibilities within society.
5. Much of our knowledge of media violence comes from the study of-
- Families
- College students
- Children
- Violent offenders
Correct Answer: (C) Children
Explanation: Much of our understanding of media violence is derived from studies focusing on children, as they are particularly susceptible to its effects. Research often examines how exposure to violent content influences children’s behavior, attitudes, and psychological development, providing insights into the broader impact of media violence.
6. Which is periodical publication?
- Comic strips
- Gags cartoons
- Editorial cartoons
- Newspapers
Correct Answer: (D) Newspapers
Explanation: Newspapers are periodical publications, meaning they are issued at regular intervals, such as daily or weekly. This regularity distinguishes them from comic strips, gag cartoons, and editorial cartoons, which are typically single items or features within various media rather than standalone periodicals.
7. ………….. role plays a great role in changing mindset of the people.
- Opinion leader
- Politician
- Government
- None of these
Correct Answer: (A) Opinion leader
Explanation: Opinion leaders play a significant role in shaping and changing people’s mindsets by influencing public attitudes and behaviors through their expertise, credibility, and communication. Their perspectives often have a strong impact on their followers, making them key agents in mass campaigns and societal change.
8. Journalism is the base of ………….. and liberal media.
- Autonomous
- Restricted
- Prohibited
- None of these
Correct Answer: (A) Autonomous
Explanation: Journalism forms the foundation of autonomous and liberal media by ensuring independence from external influences and pressures. This autonomy allows media organizations to report news objectively and freely, fostering a more open and democratic society.
9. Who is a cub?
- An untrained reporter
- A short-story writer
- The assistant to the (chief) news editor
- None of the above
Correct Answer: (A) an untrained reporter
Explanation: In journalism, a “cub” refers to a novice or inexperienced reporter who is still learning the basics of the profession. This term often implies that the reporter is new to the field and may lack the advanced skills and training of more seasoned journalists.
10. DAVP comes under the
- Ministry of Finance
- Ministry of I & B
- Ministry of External Affairs
- None of these
Correct Answer: (B) Ministry of I & B
Explanation: The Directorate of Advertising and Visual Publicity (DAVP) operates under the Ministry of Information and Broadcasting (I & B) in India. It is responsible for the government’s advertising needs and visual publicity campaigns, ensuring effective communication and dissemination of information to the public.
