CUCET 2019 M.Phil./P.hD Entrance Test Paper (Mass Communication)
Ph.D./M.Phil. 2019 CUCET (Mass Communication)
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Question 1 of 79
1. Question
1 pointsWho formulated the concept of positivism?
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Explanation- Auguste Comte was the father of positivism and inventor of the term sociology. In sociology, Positivism is the view that social phenomena such as human social behaviour and how societies are structured ought to be studied using only the methods of the natural science.
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Question 2 of 79
2. Question
1 pointsWhat does APA Stands for?
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Explanation- APA format is commonly used to cite sources in psychology, education, and the social sciences. The APA style originated in a 1929 article published in Psychological Bulletin that laid out the basic guidelines.
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Question 3 of 79
3. Question
1 pointsThe five stages of grief are denial, anger, bargaining, depression and acceptance (Gaurav-Sehgal, 2010, p 45-60)’ is an example of
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Explanation– Parenthetic referencing is also known as Harvard referencing. Parenthetical citations are often used in MLA format, APA format, and many other styles. Footnotes are often used in Chicago format citations. Parenthetical citations are placed directly after the quote or paraphrase. Parenthetical citation includes the last name of the original author and the page number that the information was found.
Example of footnote citation- ‘The five stages of grief are denial, anger, bargaining, depression and acceptance.’1
Notice the small, superscript number 1 next to the quote above. On bottom of the page, the reader would find the number 1, and next it they’ll see the footnote.
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Question 4 of 79
4. Question
1 pointsWho coined the term ‘Development Communication’?
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Explanation- Nora C Quebral is often referred as ‘’mother of development communication’’. Her latest revision definition for development communication is as ‘the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential.
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Question 5 of 79
5. Question
1 pointsRecce Survey generally is….
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Explanation- A pre filming visit to a location to determine its suitability for shooting, including access to necessary facilities and assessment of any potential lighting.
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Question 6 of 79
6. Question
1 pointsApplied research is directed towards
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Explanation- Applied research is a methodology used to solve a specific, practical problem of an individual or group. It aims at finding solution for an immediate problem facing a society, or an industrial/business organisation.
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Question 7 of 79
7. Question
1 pointsWhat is the full form of PDF?
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Explanation- The Portable Document Format is a file format developed by Adobe in the 1990s.
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Question 8 of 79
8. Question
1 pointsVox Pops are….
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Explanation- it’s literally meaning is ‘Voice of people.’ It can be done anywhere street, road, and Bazaar etc. In Journalism, Vox Pops or man on the street refers to short interviews with members of the public.
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Question 9 of 79
9. Question
1 points……. From theory leads to hypothesis
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Explanation- Logical deduction is the process of reasoning from one or more statements to reach a logically certain conclusion.
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Question 10 of 79
10. Question
1 pointsWhich structure is best suited for anecdotal feature?
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Explanation- Anecdotal information is not based on facts or careful study. Neck of the Vase structure is best suited for anecdotal feature.
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Question 11 of 79
11. Question
1 pointsThe concept of ‘Aura’ pertains to
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Explanation- Aura is a quality integral to an artwork that cannot be communicated through mechanical reproduction techniques – such as photography. The term was used by Walter Benjamin in his influential 1936 essay The Work of Art in the Age of Mechanical Reproduction.
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Question 12 of 79
12. Question
1 pointsControl Analysis is a part of…….
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Explanation- All over the world, the media is used to control and for propaganda purposes. The Propaganda model of media control was introduced by Edward. S. Herman and Noam Chomsky in their book ‘Manufacturing Consent – The Political Economy of the Mass Media’.
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Question 13 of 79
13. Question
1 pointsSpandrel is related to
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Explanation- The idea that language was a spandrel, a term coined by Gould, flew in the face of natural selection. In fact, Gould and Chomsky pose the theory that many human behaviors are spandrels. These various spandrels came about because of a process Darwin called “pre-adaptation,” which is now known as exaptation.
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Question 14 of 79
14. Question
1 pointsShort summary of a technical report is called
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Explanation- An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper’s purpose.
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Question 15 of 79
15. Question
1 pointsReview of ‘Godan’ in a newspaper is an example of
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Question 16 of 79
16. Question
1 pointsWhat is an example of contraction?
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Contractions help to save space when preparing advertisements, slogans, and other written works that must be short and to the point.
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Question 17 of 79
17. Question
1 points‘’The first way to get to know the Indians is to become like one of them; and it is by learning their language that we will become their fellow citizens.’’ This statements pertains to which method?
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Explanation- Participant observation is one type of data collection method typically used in qualitative research and ethnography. Life history interviewing is a qualitative method of data collection where people are asked to document their life over a period of time.
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Question 18 of 79
18. Question
1 pointsWho was a rhetor?
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Explanation- Rhetoric is the art of persuasion. The definition of a rhetor is a great speaker, or a teacher of rhetoric or public speaking.
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Question 19 of 79
19. Question
1 pointsAll Surveys are essentially
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Explanation- Questions in survey are from core areas and interdisciplinary.
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Question 20 of 79
20. Question
1 pointsCamera pivoting right or left is known as…..
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Explanation- A pan is a horizontal camera movement in which the camera moves left and right about a central axis. i.e. mounted in a fixed location on a tripod or shoulder, rather than a dolly-like movement in which the entire mounting system moves.
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Question 21 of 79
21. Question
1 pointsHeart shaped pattern is described by….
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Explanation- A micro phone with a cardoid pick-up pattern hears sound best from the front and actively rejects sound from behind. This mic is heart-shaped pickup pattern. A Supercardioid polar pattern is more directional than Cardioid; Hypercardioid even more so. Unlike Cardioid, both of these polar patterns have sensitive rear lobes (smaller in the Supercardioid) that pick up sound, which can make positioning.
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Question 22 of 79
22. Question
1 pointsDevice that converts one form of energy into another is….
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Explanation- A transducer is a device that converts energy from one form to another. Usually a transducer converts a signal in one form of energy to a signal in another.
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Question 23 of 79
23. Question
1 pointsAspect ratio is…
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Explanation- The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9.
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Question 24 of 79
24. Question
1 pointsDecibel is….
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Explanation- The decibel (abbreviated dB) is the unit used to measure the intensity of a sound.
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Question 25 of 79
25. Question
1 pointsSounds or interviews recorded on location are called……
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Explanation- Actuality:- In radio, the sound of something specifically audio material recorded out of the studio on location, either voices or other sounds such as ambient noise. Sometimes called a sound bite. In television sometimes called sync.
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Question 26 of 79
26. Question
1 pointsCatchline of a broadcast story is called……
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Explanation- Slug lines direct our attention to what’s important within a scene. They add punch, and can be used to heighten the pacing. Camera angles written as slug lines, such as “REVERSE SHOT,” are usually superfluous.
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Question 27 of 79
27. Question
1 pointsWhen one source is faded up and the other is faded out, this is called…
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Question 28 of 79
28. Question
1 pointsIn which microphone, the diaphragm is replaced with the plate of electrically charged capacitor?
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Condenser microphonesrequire power from a battery or external source. The resulting audio signal is stronger signal than that from a dynamic.
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Question 29 of 79
29. Question
1 pointsWho authored ‘The Passing of the Traditional Society?
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Explanation- This important book reports on and interprets studies implemented primarily during 1950, in six Middle East Arab countries: Turkey, Lebanon, Egypt, Syria, Jordan, and Iran.
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Question 30 of 79
30. Question
1 pointsYakshagana, a folk theatre form, belongs to which state?
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Question 31 of 79
31. Question
1 pointsWho wote ‘A theology of Liberation?’
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Explanation- A Theology of Liberation: History, Politics, Salvation (1971), explains his notion of Christian poverty as an act of loving solidarity with the poor as well as a liberatory protest against poverty.
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Question 32 of 79
32. Question
1 pointsThose who are reluctant to adopt modernisation process are called
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Laggards are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents. Laggards typically tend to be focused on “traditions”, lowest social status, lowest financial liquidity, oldest among adopters, and in contact with only family and close friends.
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Question 33 of 79
33. Question
1 pointsDaniel Lerner is credited to have introduced the term
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Daniel Lerner termed mass media as mobility of multipliers and Wilbur Schramm considers them to be magic multipliers.
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Question 34 of 79
34. Question
1 points‘Spect-actor’ was coined by
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Explanation- This is a term created by Augusto Boal to describe those engaged in Forum theatre. It refers to the dual role of those involved in the process as both spectator and actor, as they both observe and create dramatic meaning and action in any performance.
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Question 35 of 79
35. Question
1 points‘Wealth of Nations’ was authored by
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Explanation- The book ‘Wealth of Nation’s touches upon such broad topics as the division of labour, productivity, and free markets.
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Question 36 of 79
36. Question
1 points‘As bits and watts increases in mass production and consumption, life is diminished under modernised poverty.’ ‘Who made this statement?
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‘Meta-Theory of Communication’ presented by Majid Tehranian.
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Question 37 of 79
37. Question
1 pointsWhich among the following is not one of the features of Interpersonal Communication?
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Explanation- Classroom Discussion is a group communication.
Phatic communication is verbal or non-verbal communication that has a social function, such as to start a conversation, greet someone, or say goodbye, rather than an informative function.
Triadic communication- Triadic is a communication between three or more persons.
Dyadic Communication- The term ‘Dyadic communication’, in general refers to an interaction between two persons.
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Question 38 of 79
38. Question
1 pointsHaptics relates to
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Explanation- “haptic” means anything relating to the sense of touch.
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Question 39 of 79
39. Question
1 pointsWhat can be an example of didactic reportage?
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Reportage is often regarded as the most exalted form of journalism, yet it is, after all, no more than writing that is concerned with the reporting of news or events.
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Question 40 of 79
40. Question
1 pointsA hole through which light travels is called
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An aperture is a hole or an opening through which light travels.
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Question 41 of 79
41. Question
1 pointsWho coined the term ‘Mimesis?
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Mimesis is a Greek term that means imitation. Plato divides imitation by medium (words, paint, marble, etc.). He further divides the verbal techniques of imitation into pure imitation or mimesis, in which an actor impersonates a character on stage, and diegesis, or narration, in which a narrator speaks in the third person about events.
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Question 42 of 79
42. Question
1 pointsXML stands for?
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XML stands for eXtensible Markup Language. XML is a markup language much like HTML. XML was designed to store and transport data.
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Question 43 of 79
43. Question
1 pointsWhich is an example of Intra-personal Communication?
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Intra is a prefix meaning “within”; something that is “intrapersonal” takes place inside one individual.
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Question 44 of 79
44. Question
1 pointsWho introduced the concept of Mobile Privatization?
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Raymond Williams developed the concept of mobile privatization as part of his criticism of the failings of technological determinism and its role in accounts of media history. It plays a central role in his alternative social shaping account of the development of radio and television broadcasting.
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Question 45 of 79
45. Question
1 pointsDeconstruction is associated with
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Jacques Derrida was an Algerian-born French philosopher best known for developing a form of semiotic analysis known as deconstruction, which he discussed in numerous texts, and developed in the context of phenomenology.
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Question 46 of 79
46. Question
1 pointsWhich communication model has entropy and redundancy?
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The concept of information entropy was introduced by Claude Shannon in his 1948 paper “A Mathematical Theory of Communication”.
Entropy: refers to messages which convey highly unpredictable information to the receiver. redundancy: refers to messages which convey highly predictable information to the receiver.Incorrect
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Question 47 of 79
47. Question
1 pointsWho introduced the concept of Interpreter?
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One contribution Schramm made was to consider the fields of experience of the sender and receiver. The sender encodes the message, based upon the sender’s field of experience. The user’s field of experience guides decoding.
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Question 48 of 79
48. Question
1 pointsWho conceptualised myth as second order of signification?
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If connotation is the second order meaning of the signifier, the MYTH IS THE SECOND ORDER MEANING OF THE SIGNIFIED.
Barthwal conceptualised myth as second order of signification.Incorrect
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Question 49 of 79
49. Question
1 pointsNational Geographic Magazine is example of which printing process?
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Like flexography, gravure printing is often used for high-volume printing of packaging, wallpaper and gift wrap. Although less common, gravure printing may also be used for printing magazines, greeting cards, and high-volume advertising pieces.
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Question 50 of 79
50. Question
1 pointsWho introduced the concept of deviant group in the helix of communication?
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Question 51 of 79
51. Question
1 pointsThe Salim Ali Bird sanctuary is located at?
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Question 52 of 79
52. Question
1 pointsWho composed the song ‘’Sare Jahan Se Achha Hindostan Hamara?
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Mohd. Iqbal is called the “Spiritual Father of Pakistan.
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Question 53 of 79
53. Question
1 pointsNon-stick cooking utensils are coated with
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Teflon (PTFE-Polytetrafluoroethylene) is used as a non-stick coating for pans and other cookware. It is nonreactive.
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Question 54 of 79
54. Question
1 pointsWho founded the Haryank Dynasty in Magadha?
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The first king of Magadha dynasty was Bimbisara founded the Haryanka dynasty whose capital was Rajagriha, later Pataliputra.
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Question 55 of 79
55. Question
1 pointsThe idea of Directive Principles of state policy in the constitution of India has been borrowed from
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Question 56 of 79
56. Question
1 pointsWhich of the following is not an operating system?
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Question 57 of 79
57. Question
1 pointsIdentify the largest port of India
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Question 58 of 79
58. Question
1 pointsFilm and Television Institute of India is located at
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FTII is a member of the International Liaison Centre of Schools of Cinema and Television (CILECT). B.P Singh is the present chairman of FTII.
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Question 59 of 79
59. Question
1 pointsNight Blindness is cause by lack of which vitamin?
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Vitamin A deficiency can cause night blindness and it also help in preventing lung cancer.
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Question 60 of 79
60. Question
1 pointsWho among the following invented the smallpox vaccine?
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Question 61 of 79
61. Question
1 pointsWhich of the following is correct?
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Question 62 of 79
62. Question
1 pointsA research which involves obtaining non-numerical data through open-ended questions and conversational communication is
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Question 63 of 79
63. Question
1 pointsPost positivism is a stance where
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Positivists believe that the researcher and the researched person are independent of each other, post positivists accept that theories, background, knowledge and values of the researcher can influence what is observed.
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Question 64 of 79
64. Question
1 pointsExperimental research is used where
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Experimental research is any research conducted with a scientific approach, where a set of variables are kept constant while the other set of variables are being measured as the subject of experiment.
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Question 65 of 79
65. Question
1 pointsIn research, moving from broader generalisation and theories to specific observation can be achieved by
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A deductive approach is aimed and testing theory, an inductive approach is concerned with the generation of new theory emerging from the data.
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Question 66 of 79
66. Question
1 pointsIn empirical approach a decision is made by
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Empirical approach refers to the scientific method of inquiry and observation through experiments.
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Question 67 of 79
67. Question
1 pointsWhich of the following statements collecting the data by survey is false?
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Question 68 of 79
68. Question
1 pointsIn an experimental research, the dependent variable is
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Question 69 of 79
69. Question
1 pointsRating something as ‘’helpful’’ and ‘’not helpful’’ is an example of
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Categorical variables are qualitative data in which the values are assigned to a set of distinct groups or categories. These groups may consist of alphabetic (e.g., male, female) or numeric labels (e.g., male = 0, female = 1) that do not contain mathematical information beyond the frequency counts related to group membership. Instead, categorical variables often provide valuable social-oriented information that is not quantitative by nature (e.g., hair color, religion, ethnic group).
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Question 70 of 79
70. Question
1 pointsParticipant bias can be controlled by
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A double-blind study is one in which neither the participants nor the experimenters know who is receiving a particular treatment. This procedure is utilized to prevent bias in research results.
A single-blind study in which the experimenters are aware of which participants are receiving the treatment while the participants remain unaware.
A partial blind study in which investigator assessing the outcome is aware of the assignment in at least one treatment group but unaware of the treatment assignment(s) in one or more other treatment groups.Incorrect
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Question 71 of 79
71. Question
1 pointsTemperature measured in (degree Celsius) is
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because the difference between each value is the same. For example, the difference between 60 and 50 degrees is a measurable 10 degrees, as is the difference between 80 and 70 degrees.
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Question 72 of 79
72. Question
1 pointsWhich of the tests are necessary to confirm a good measurement?
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Practicality- It refers to the economy of time, effort and money in testing.
Validity- The term validity refers to whether or not a test measures what it intends to measure.
Reliability- Reliability refers to the consistency of a measure. Psychologists consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (inter-rater reliability).
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Question 73 of 79
73. Question
1 pointsWhich of the analysis is appropriate for a researcher if he has only one dependent variable that cannot be measured but can be classified into different categories?
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MDA technique reduces the differences between some variables so that they can be classified in a set number of broad groups, which can then be compared to another variable.
Canonical correlation analysis is a method for exploring the relationships between two multivariate sets of variables (vectors), all measured on the same individual. Consider, as an example, variables related to exercise and health.
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Question 74 of 79
74. Question
1 pointsWhich of the following is used for organising and manipulating the data?
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Question 75 of 79
75. Question
1 pointsA doctoral thesis must have
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Question 76 of 79
76. Question
1 pointsI.I.Sc stands for
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Indian Institute of Science (IISc) located in Bangalore, India, is a public institute for research and higher education in science, engineering, design, and management.
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Question 77 of 79
77. Question
1 pointsA per the UGC regulations on prevention of plagiarism, the percentage similarities for which the student registration for a programme will be cancelled is
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Plagiarism Disciplinary Authority (PDA) of the HEI, based on recommendations of the
Academic Misconduct Panel (AMP), shall impose penalty considering the severity of the
Plagiarism.
i. Level t: Similarities above 10 to 4o% – Such student shall not be given any
mark and/or credit for the plagiarized script and shall be asked to submit a revised
script within a stipulated time period not exceeding 6 months.
ii. Level z: Similarities above 40% to 6o% – Such student shall not be given any
mark and/or credit for the plagiarized script and shall be asked to submit a revised
script after a time period of one year but not exceeding eighteen months.
iii. Level 3: Similarities above 6o% -Such student shall not be given any mark
and/or credit for the plagiarized script and his/her registration for that course to be
cancelled.Incorrect
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Question 78 of 79
78. Question
1 pointsResearch misconduct include
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Research misconduct is defined as fabrication, falsification and plagiarism, and does not include honest error or differences of opinion.
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Question 79 of 79
79. Question
1 pointsDOI stands for
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DOIs are in wide use mainly to identify academic, professional, and government information, such as journal articles, research reports and data sets, and official publications though they also have been used to identify other types of information resources, such as commercial videos.
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