Critical theories of communication are considered as
(A) Conventional
(B) Non – traditional
(C) Non – cultural
(D) Political
Correct Ans: (D)
Explanation:
Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens; they focus on the effects of communication on society, particularly on social and political inequalities.
These theories argue that communication often serves the interests of powerful groups. By controlling media and shaping narratives, these groups influence public opinion and maintain their dominance. Critical theorists aim to expose and critique these power relations. They argue that communication should empower marginalized voices and challenge the status quo.
Unlike conventional theories, which may focus on the technical aspects of communication, critical theories emphasize the political implications. They examine how media content reflects and reinforces power dynamics, often overlooking the experiences of minority or oppressed groups.
In conclusion, critical communication theories are political because they seek to understand how communication impacts societal structures. They challenge the way communication can be used to perpetuate inequality and strive to create a more just and equitable society through informed communication practices.
