Find the correct order of communication models in their chronological years:
(A) FEX Dance — Lasswell — Osgood and Schramm — Shannon and Weaver
(B) Shannon and Weaver — Lasswell — Osgood and Schramm — FEX Dance
(C) Shannon and Weaver — Osgood and Schramm — Lasswell — FEX Dance
(D) Lasswell — Shannon and Weaver — Osgood and Schramm — FEX Dance
Correct Ans: (D)
Explanation:
Communication models have evolved over time, with each model offering a new perspective on how information flows between a sender and a receiver. Understanding their chronological order helps in grasping the development of communication theories and their practical applications.
- Lasswell’s Model (1948)
Harold Lasswell introduced his model in 1948. Essentially, he framed communication as a linear process by asking: “Who says what, in which channel, to whom, and with what effect?” Because of its simplicity, this model became a foundational theory in mass communication studies. - Shannon and Weaver Model (1949)
The Shannon and Weaver model, developed in 1949, focused on the technical aspects of communication. In particular, it introduced the concept of noise, which can distort the message. As a result, this model significantly influenced fields like telecommunications and information theory. - Osgood and Schramm Model (1954)
In 1954, Charles Osgood and Wilbur Schramm introduced their interactive communication model. Unlike earlier models, their approach emphasized feedback and the role of both sender and receiver as active participants. Thus, this model laid the groundwork for more dynamic communication theories. - FEX Dance’s Helical Model (1967)
Frank E.X. Dance proposed his Helical Model in 1967. Interestingly, he visualized communication as an evolving process, much like a helix. Moreover, his model highlighted how communication develops over time based on past interactions.
In conclusion, the correct chronological order of these communication models is: Lasswell (1948) → Shannon and Weaver (1949) → Osgood and Schramm (1954) → FEX Dance (1967). Over the years, each model has contributed valuable insights, shaping our understanding of communication processes.