Find out the correct sequence of the following models of communication:
(A) Linear model, circular model, two-step model, helical model
(B) Helical model, linear model, two-step model, circular model
(C) Two-step model, circular model, linear model, helical model
(D) Circular model, two-step model, helical model, linear model
Correct Ans: (A)
To understand the evolution of communication models, we must look at how scholars developed each one based on the complexity of human interaction over time. These models did not emerge all at once. Instead, they followed a logical and historical order.
First came the Linear Model. Scholars like Shannon and Weaver introduced it in the 1940s. This model treated communication as a one-way process — from sender to receiver. It focused mainly on message transmission, especially in mechanical or telephonic communication.
Next was the Circular Model. Thinkers like Osgood and Schramm proposed this model. It emphasized feedback. Therefore, communication was now seen as two-way rather than just one-directional.
After that, the Two-Step Flow Model appeared. Lazarsfeld and Katz developed this during their studies of media influence. They found that media messages first reach opinion leaders. Then, these leaders influence the wider audience. So, the process involved two steps instead of direct influence.
Finally, came the Helical Model by Frank Dance. This model introduced a more dynamic view. It showed communication as a continuous, spiral process. It reflected how communication grows and develops over time, combining past experiences and new learning.
Hence, the correct sequence is:
Linear model → Circular model → Two-step model → Helical model.
This sequence reflects the gradual shift from simple to complex understanding of communication.
So, the correct answer is (A).
