Corporate public relations deals with
(A) The whole organisation
(B) Goods and services
(C) Profits and payments
(D) Publicity and propaganda
Correct Ans: (A)
Explanation:
Corporate public relations (CPR) manages communication for the entire organization rather than focusing on just products, profits, or publicity. It ensures that all departments align with the companyโs vision, mission, and values while maintaining strong relationships with stakeholders.
CPR involves internal and external communication strategies. Internally, it engages employees, builds corporate culture, and promotes transparency. Externally, it handles media relations, investor communication, crisis management, and brand reputation. Effective corporate PR enhances credibility, trust, and long-term sustainability.
The other options focus on limited aspects. Goods and services relate to marketing rather than overall organizational communication. Profits and payments deal with financial management, not PR. Publicity and propaganda may be tools used in PR, but corporate PR is broader and emphasizes ethical communication.
Thus, corporate public relations ensures an organization maintains a positive image, fosters stakeholder trust, and aligns communication efforts across all levels. It plays a vital role in crisis management, corporate social responsibility, and long-term strategic planning.
