Match List – I (Authors) with List – II (Books/Articles).
| List I (Authors) | List II (Books/Articles) |
| (a) Harold D. Lasswell | (i) The Mathematical Theory of Communication |
| (b) B. H. Westley and M. MaClean | (ii) The Gatekeepers: A case in the Selection of News |
| (c) Claude Shannon & Warren Weaver | (iii) The Structure and Function of Communication in Society |
| (d) M. White | (iv) A Conceptual Model of Communication Research |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (i) | (iii) | (ii) | (iv) |
| (B) | (iii) | (iv) | (i) | (ii) |
| (C) | (ii) | (i) | (iv) | (iii) |
| (D) | (iv) | (ii) | (iii) | (i) |
Correct Ans: (B)
Explanation:
Scholars have developed various communication models and theories that shape media studies. Each author contributed significantly to understanding communication processes.
Harold D. Lasswell introduced the model of communication that explains the process using five questions: Who says what, in which channel, to whom, and with what effect? His article, The Structure and Function of Communication in Society, explores this idea in detail.
Meanwhile, B. H. Westley and M. MacLean developed a conceptual model of communication research. Their model highlights how communication is dynamic, interactive, and influenced by feedback. This work has become essential in media studies.
On the other hand, Claude Shannon and Warren Weaver introduced The Mathematical Theory of Communication. Their model explains how information transfers through channels, focusing on encoding, transmitting, and decoding messages. This model laid the foundation for modern digital communication.
Finally, M. White examined how news editors influence media content. In The Gatekeepers: A Case in the Selection of News, he discussed how journalists decide which news reaches the public. His study revealed the role of gatekeeping in shaping public perception.
Understanding these contributions helps media students analyze communication processes effectively. Since these theories remain relevant, they continue to guide research in media studies and journalism.
