Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media
Category: Sept 2013 (II)
Role of Communication in Development Strategies
Assertion (A): In the field of development communication, administrators and experts have not changed their strategies for long.
Impact of New Media on Objective Journalism
Assertion (A): The new media domination over the youth has made the objective representation of events a clear
Development vs. Political News in Newspapers
Assertion (A): Newspapers publish more stories on development because readers prefer them. Reason (R): Newspaper managements prefer political
Impact of Technology on the Music Recording Industry
Assertion (A): The new technology has made the music recording industry earn huge incomes. Reason (R): File sharing
Corporate Communication and the Role of Public Relations
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public
The Role of National Advertising in Television Channels
Assertion (A): Most television channels depend upon national advertising for their survival. Reason (R): It is cheaper to
Understanding Pseudo-Events in Media
Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction. Reason (R): Press Conferences, protests and parades are fine