Milking a brand means reducing promotional activity to improve:
Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access (D) Frequency Correct
Category: Year-wise PYQ
Which is not the technique of ‘Post Testing’ of advertisement?
Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder test (C) Area
A rate which does not offer discount for advertisers is known as:
A rate which does not offer discount for advertisers is known as: (A) Hard rate (B) Unsubsidised rate
The number of readers who recall seeing an advertisement:
The number of readers who recall seeing an advertisement is termed as: (A) Recall score (B) Memory score
Black Box effect theory is related to:
‘Black Box’ effect theory is related to: (A) Advertising (B) Public Relations (C) Communication (D) Printing Technology Correct
When can Article 19 of the Indian Constitution be suspended?
According to the Indian Constitution, Article 19 can be suspended during the period of: (A) Cabinet formation (B)
Who was not the member of Chanda Committee, 1964?
Who was not the member of Chanda Committee, 1964? (A) Chalapati Rao (B) Vidya Charan Skukla (C) Nikhil
The Newspaper (Price Control) Act, 1972, was in force for:
The Newspaper (Price Control) Act, 1972, was in force for: (A) One year (B) Two years (C) Three